Line-Caught, Ruby Red Sockeye Salmon

Think back to the last time you saw wild-caught Sockeye Salmon in the grocery store. Chances are it looked pretty beat up and not very appealing. That's because mass market Sockeye is generally handled poorly while meandering its way through a lengthy and convoluted chain of commerce. The end product honestly isn't great - as we are reminded regularly by customers at the market. Take a look at these pictures of wild-caught Sockeye that we snapped at local grocery stores….

Grocery Store Sockeye Salmon

Poorly handled and unappealing mass market salmon give wild-caught seafood a bad reputation.

Grocery Store Sockeye Salmon

Bruised and battered mass market Sockeye at a local supermarket.

Grocery Store Sockeye Salmon

Poor handling and an indirect chain of commerce lead to low quality grocery store seafood.

If you’ve been to the seafood department in just about any grocery store in Texas, even the whole paycheck type of stores, you’re probably very familiar with the images above because that’s typical of what grocery stores generally offer.

Now feast your eyes on this magnificent, ruby red Sockeye Salmon that looks nothing like grocery store fish. (It doesn't taste like grocery store fish either!) Our Sockeye are individually caught by hook-and-line and hand processed on the spot by the fishermen for maximum freshness.

Our wild, line-caught Sockeye Salmon is a beautiful to look at and delightful to taste!

Properly handled wild-caught Sockeye is perfectly preserved without cracking, bruising, or dried out edges.

The white glove treatment our Sockeye get immediately after being pulled from the glacial waters of Southeast Alaska ensures an end product that looks and tastes like it was caught the same day. If you want fresher Alaskan Sockeye Salmon, you're going to have to go to Alaska and catch it yourself!

Wild, Line-Caught Sockeye Salmon

Our Sockeye Salmon are caught one at a time and are hand processed by the fishermen within minutes of harvest! The fillets are individually vacuum sealed and flash frozen to lock in that fresh caught flavor.

Wild, Line-Caught Sockeye Salmon

We have total traceability on our seafood. We know where it comes from and who caught it. This fish was harvested by fishing vessel UAB out of Pelican, Alaska.

Fishing Vessel UAB

The small boats that catch our fish are independently owned and operated. They are usually crewed by one or two people.

Wild, Line-Caught Sockeye Salmon

Our Sockeye Salmon is flash frozen, and stored at temperatures meeting FDA parasite destruction requirements, making it perfect for sushi or gravlax.

Better yet, you could save yourself the time and airfare and catch yours at our online store or any of our weekend farmers markets. This is a limited quantity item so if you don't pre-order, be sure to get to the market early before we sell out!

As always, you can pre-order online for pickup at the market or local delivery within our delivery area. Orders for pickup or delivery on Saturday must be made by noon on Friday. For those not in our local area, you can order for shipping anywhere in the continental United States!