Where Our Fish Come From

On market days we are often asked by folks who stop by our booth where our fish come from and how we get them here. Are they really wild-caught and how do we know? Do we fly to Alaska and catch them ourselves? These are great questions from discerning customers who are well aware that a lot of fish that is marketed as wild-caught is actually farm raised fish that is fraudulently labeled in order to deceive consumers and command a higher price.

Fishing Boats in Pelican, Alaska

Fishing Boats in Pelican, Alaska

We take great care to ensure the integrity of our sourcing. We don’t buy fish from giant multinational distributors with murky chain of commerce verification. We buy our fish from a small processor in the town I grew up in. The processing company is owned and operated by a lifelong friend and his wife. Most of their employees are family members. They buy fish from local fishermen who we grew up with and have known most of our lives. When it fish buying isn’t too busy they take the time to put the name of the boat that landed the fish on the label.

This direct sourcing ensures that we know where the fish was caught, when it was caught, and in many cases we know who caught it. This is true for all of our fish - salmon, halibut, rockfish, and cod. This direct and transparent chain of commerce is unique and it allows our customers to be confident in their purchase, knowing that our fish is truly wild-caught. In addition our customers get the unique experience of knowing when their fish was caught, where it was caught, and by whom. In an era when people value authenticity and connection to their food, it doesn’t get any more authentic than this!